“Humans evolve and adapt and become sort of design-savvy. The more we’re going to see these senior leadership roles where we do have sensitivity and sensibility around design and the value of it, and that makes a huge difference. ”
Picking up from our last episode of Designing Futures, Angela is joined by Scot Herbst, a creative design director of Herbst Produkt, and his father, Walter Herbst, the founder and former CEO of Herbst LaZar Bell and currently COO of Herbst Produkt.
Scot and Walter share their ‘WFB’ experience - their “Work From Boat” work-style. Walter tells us about his journey through the historical and cultural movements of the Industrial Design Industry, and the ebbs and flows of sustaining a design career over the last 40 years.
Scot discusses following his dad’s footsteps in design and working at Herbst Produkt - a design, brand, and strategy consulting agency with internal design teams based in Silicon Valley.
We discuss Walter’s contributions to the education of the Industrial Design field - creating the Master’s degree in Product Design and Development Management program at Northwestern University, where he is currently a director and professor of the program.
Stay tuned for Walter’s book called “No Excuses Innovation” coming out in August this summer!