Yeh IDeology September 19, 2016 Branding, Yeh Blog Your Brand Is So Hot! So Why Is Talent Ghosting You? Yeh IDeology September 19, 2016 Branding, Yeh Blog If your company wants to get in bed with innovation, but you either can’t or don’t know how to get high-potential talent in the door, here’s a suggestion: You may need to take a close and critical look at your company’s culture.